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From me to you, highlighting challenges faced by girls

Food For Thought Friday – Pro Hockey Life

ProHockey Life does not feature females in their advertising

Pro Hockey Life claims to cater to one clientele: hockey enthusiasts – period. When I walk into their stores, I certainly do appreciate that there is no “girls” and “boys” sections but their advertising is old school perpetuating the “only boys play hockey” school of thought. There are many world class and professional women’s hockey players they could feature in their advertising along with the NHL players plastered all over their stores.

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